They like us … they really, really like us!

Retail Leader magazine, a publication of Stagnito Media and the Grocery Manufacturers’ Association, recently came out with a Top 10 list of the World’s Most Popular Grocery Retailers – companies that excel in the areas of innovation, customer interaction, operations management and overall shopping experience. One analyst noted that these stores “differentiate themselves from the competition and focus on more than just price to ensure that shoppers continue to patronize their stores.”

Along with retailing giants such as Costco and Publix, and niche markets Whole Foods and Trader Joe’s, guess who else made the Top 10?

Thanks, Retail Leader!

Hy-Vee to be featured in IPTV report

Tune in to Iowa Public Television’s “Market to Market” show next Friday to see the Urbandale Hy-Vee featured in a story about the proliferation of gluten-free products in Iowa stores. Urbandale has one of the largest gluten-free sections around — two full aisles and seven refrigerator/freezer doors in the HealthMarket devoted to products free from wheat gluten, which causes health problems in people with celiac disease. IPTV producers interviewed two Hy-Vee customers who have found relief from the disease by eating a a gluten-free diet. Check your local listings for the Market to Market air time in your area.

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Serving those who served

What a day! Hy-Vee stores across eight states sponsored their annual Veterans Breakfast yesterday, and once again, it was a smashing success. When the numbers are added up this year, we will have served more than 80,000 free breakfasts to veterans and active-duty military members. As Jon Richardson, store director at Indianola Hy-Vee, told me: “This is one of the best days of the entire year.” Read Rich Schneider’s story on — and don’t forget to thank a vet!


Are you ready to save at the pump?

It’s here — Hy-Vee’s answer to the high cost of gasoline.

Sign up for a Fuel Saver card at any Hy-Vee, Hy-Vee Drugstore or Hy-Vee convenience store

and you’ll never have to pay retail price for gas again. When you buy specially marked Fuel Saver items each week, you earn discounts that are loaded onto your Fuel Saver card. Swipe the card at the pump at any Hy-Vee or Casey’s store, or at select Shell stations, and watch the price roll down!

Details are available here at Sign up now online or at any Hy-Vee store. Savings start the first week of December!


Making a dream come true

When Nate Swalley transferred to the Hy-Vee store in Johnston, Iowa in 2005, the first customer he met was Mert Hansen. Neither man knew it at the time, but it was to become a relationship that would change both their lives.

Read the heartwarming story here at