Beep beep beep … back up the truck …

Thanks to Josh at Ad Mavericks for offering a gentle correction: Hy-Vee faces Iowa State Fair (not KCCI, as reported previously in this space) in the semifinals of Lessing-Flynn’s “Battle of the Brands.” Sorry for the misinformation — I’ll blame it on a raging case of Final Four Fever.

So fine, it wasn’t bad enough before when I thought we were going head-to-head against Iowa’s News Leader … now I discover we’re taking on an event with a book, movie and Broadway musical named after it. Hy-Vee voters, are we going to stand idly by while our brand gets kicked by a 550-lb statue made of butter? (That’s my attempt at a pep talk. Okay, Knute Rockne I’m not.) Anyway, let’s get ready to vote July 6th to send Hy-Vee to the finals!