Starting this fall: Best. Holiday. Season. EVER.

Call it Imagination Fest 2010 …

More than 2,000 Hy-Vee folks from throughout the Midwest traveled to Des Moines this week for Hy-Vee’s Holiday Show, a two-day extravaganza filled with ideas for turning the holiday season into an extraordinary shopping experience for our customers.

Attendees heard motivational speeches, attended workshops, enjoyed top-flight entertainment and exclaimed over the bounty spread before them at the Progressive Party — a feast for the senses that showcased the very best of what Hy-Vee has to offer.

All in all, it was a fabulous two days that lived up to its motto: “Imagine … Inspire … Believe … Achieve.” Starting with Halloween and running right through the Super Bowl, Hy-Vee stores will be pulling out all the stops to make customers’ lives easier, healthier and happier this holiday season.

Check out these photos from our 2010 Holiday Show: