Archive for ‘Media’


Hy-Vee’s Helpful Smile In Every… Smartphone? – Project Economy News Story – KCCI Des Moines

KCCI NewsChannel 8′s Kevin Cooney has a thing for Oreos. Luckily for him, Hy-Vee’s new mobile app for smartphones knows where to find them: Hy-Vee’s Helpful Smile In Every… Smartphone? – Project Economy News Story – KCCI Des Moines.

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An official welcome to the family

Celebrity Chef Curtis Stone was at Hilton Coliseum in Ames, IA on Monday to meet nearly 2,500 members of his extended family — the family of Hy-Vee, that is. The event celebrated the debut of the first in a series of recipes Curtis is developing exclusively for Hy-Vee. You can see the commercial for the first recipe on [...]

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If you can’t tell the difference, why pay the difference?

KGAN, the CBS affiliate in Cedar Rapids, did a story about the growing popularity of store-brand products. They blindfolded shoppers and had them taste-test their favorite name-brand products and the equivalent Hy-Vee brand items, then asked the shoppers to guess which was which. Watch the story and see how they fared — the results might surprise you! KGAN – [...]

On your marks, get set … frost!

Our annual Hy-Vee Cake Designer Challenge is underway! At regional competitions throughout Hy-Vee Land, our most talented cake designers are squaring off for a chance to advance to the finals in West Des Moines on March 30th. Keith Myers of the Kansas City Star was on hand at the Independence Center to capture the action [...]

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WHO announces “Grand Champion Giveaway” winners

Again this year, Hy-Vee purchased the Grand Champion heifer, hog and lamb at the Iowa State Fair, and Van & Bonnie of WHO Newsradio 1040 helped us give them away. Congratulations to the winners: Beef – Doug Taylor, Ankeny Pork – Ashley Heath, Urbandale Lamb – Tom Hamman, Waukee Thanks to all who entered! Keep listening [...]